TSN Announces Extension Of NBA Media Rights Through 2035-2036 Season In Canada

"With the Raptors as the lone NBA franchise in Canada, it was vital for TSN to secure their arrangement with the NBA as the team splits broadcasts across TSN and SportsNet."

Date:

TSN isn’t going anywhere when it comes to the NBA and the Toronto Raptors. The network extended its deal to remain the league’s Canadian home through 2035-36.

What We Know: Under the extension, TSN keeps national broadcasts of the Toronto Raptors, Canada’s only NBA franchise. Additionally, the network retains extensive coverage of matchups from around the league. Meanwhile, Sportsnet confirmed Rogers renewed its own 10-year NBA agreement through the same season. TSN’s NBA relationship dates back to at least 1997, two years after the Raptors’ debut.

- Advertisement -

What’s At Stake: With the Raptors as the lone NBA franchise in Canada, it was vital for TSN to secure their arrangement with the NBA as the team splits broadcasts across TSN and SportsNet.

What Remains Unclear: However, neither side has disclosed financial terms. Additionally, it remains unclear how Raptors games will split between TSN and Sportsnet moving past this season.

What It Means: Ultimately, the deal locks in TSN’s basketball portfolio through the next decade. That lineup already includes FIBA and Canada Basketball rights, plus the WNBA’s Toronto Tempo. Furthermore, the term matches the NBA’s U.S. deals with Disney, NBCUniversal, and Amazon. As a result, Canadian fans keep a familiar home for the league’s biggest nights.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

- Advertisement -
John Mamola
John Mamolahttps://linktr.ee/johnmamola
John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Triton DigitalTriton DigitalTriton Digital

Next Article